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Digital Strategy Consulting in 2018

Search engine optimization (SEO) is the most cost effective way of reaching the massive audience found on popular search engines like Google. And that’s just the tip of the iceberg. Let’s talk about the key benefits of SEO and why your business absolutely must take advantage of SEO marketing with our professional SEO.

Roughly 93% of online experiences start with a search on Google (and other search engines). It’s also found that Google holds over 80% of the search engine market share. If nearly everyone is searching for products, services, businesses, and information on Google, then wouldn’t it make sense for your company site to be visible there?

The only way you’re going to make that happen is if you’re implementing a search engine optimization (SEO) strategy.

Yet, not every brand is on board with investing in SEO and it has everything to do with the lack of knowledge of the benefits of SEO.

So in this article, we’re going to focus on exactly that – SEO benefits. Let’s take an in-depth look.

How Our SEO Agency Gets You Big Results at a Low Price

When you compare SEO with other marketing methods, you’ll find it’s much cheaper. For example, television ads, magazine ads, radio ads, and even billboards can run you into the thousands of dollars. And that’s just for a 30-second advertisement (or a split second if it’s a page or billboard).

While the results of these campaigns can help grow your brand’s visibility, it’s not an economical option for startups and small businesses. One of the advantages of SEO is that it’s easy on your wallet.

You get to control how much you spend and you can scale up and down based on your budget. SEO consists of keyword research, monitoring, analytics, and content management. Once your content is published, it stays published and continuously drives traffic for many years.

In a sense, it’s like renting vs buying. When you pay for SEO, you’re buying real estate that’s yours forever. However, with paid advertising, it’s only there for as long as you pay for it. After that, it’s removed, along with any traffic it generates.

This brings us to our next point.

Guaranteed Increase Your Traffic

Again, when you invest in search engine optimization, you’re getting long-term results. For instance, say you hired an SEO agency to conduct keyword analyses and manage your content creation. This leads to your site being optimized with high-quality blog posts.

Plus, you have a number of guest posts published on 3rd party sites with high-authority and a large volume of traffic. Once that contract is over with the SEO agency, your SEO continues to boost your rankings in search engines and drive traffic to your site.

The guest posts also rank in search engines and those who read the content may click on the links in the article directing them back to your website. This is what makes targeting high-authority sites critical to your SEO strategy.

Backlinks placed on these sites will help give your site some SEO juice.

Now, one thing we have to mention is that while SEO is guaranteed to increase your traffic, it doesn’t happen overnight. It’ll take months before you begin seeing your ranking and traffic boost. But the payoff is long-term and that makes it worth the wait.

Boost Your Brand’s Trust

Let’s face it, today’s consumers just don’t trust advertisements. In fact, they hate them. If your only means of reaching out to your audience is through ads and other promotional content, then you’re going to turn them off.

This isn’t a great first impression and will harm your chances of building meaningful relationships with your prospects. With SEO, on the other hand, you’re creating a knowledge base for your audience to use to educate themselves.

For instance, if you’re a pest control company, you can publish content with tips on preventing bug infestations, home-made bug sprays for camping trips, and so on. By giving your readers valuable content, it’ll boost their trust in your brand.

Plus, you’ll position yourself as an industry authority and leader. Why is this status important? Because consumers turn to these brands when it comes time to make a purchasing decision.

Higher ROI Potential

As we’ve mentioned earlier, ads can cost a lot of money. This makes it harder to get a sizable ROI unless you’re generating a high conversion rate. However, with SEO, you’re paying a lot less and you’re consistently driving highly-targeted traffic to your site based on the keywords you’re targeting (and 3rd party sites you’re posting on).

Over time, you have a much higher ROI potential with SEO. This is also due to the intention of the audience that sees your content. Remember, ads are intrusive and display to those who may not be ready to buy your product or service.

As with content, you’re targeting users based on their intention and their position in the sales funnel. If you plan this right (and with the help of SEO experts), you can help drive your audience through the funnel to the final destination – becoming a customer.

You can do this by delivering the right message at the right time through your content. It’s all about creating content for every stage of the funnel.

Stand Out from Your Competitors

There are millions of websites currently online. And depending on the niche you’re in, this could mean hundreds or even thousands of competitors with websites competing for your audience’s attention. Running advertisements will only raise the noise level, which risks having your audience tune you out.

However, with SEO, you can focus on building content that boosts your ranking in the search engine results pages (SERPs). Plus, it’ll help direct people to your site who’s actually interested in what you have to offer.

SEO isn’t about trying to rank for the exact same keywords as thousands of others. In fact, that’s a horrible SEO mistake. The key is to find long-tail keywords that are highly-targeted and low-competition.

This way, you have a higher chance of ranking for the content and then driving super-targeted traffic to your site.

Collect Data to Analyze Your Campaign

It’s hard to know who’s clicking on your ads and why some convert and why others don’t. However, with Google Analytics and other similar tools, you can keep track of all your SEO campaigns. This includes your website traffic, landing page conversions, and bounce rates.

You can then perform A/B split tests to identify which elements of a page or content that needs changing. This makes it easier to boost conversions for your business.

Data is also valuable for finding high-volume search terms with low competition. By honing in on these keywords, you can boost your conversions. And while there’s less traffic for these niche keywords compared to general keywords, the quality of the traffic is higher.

It’s better to receive 1,000 monthly visitors with a 40% conversion rate than 10,000 monthly visitors with a 2% conversion rate. By focusing on the quality of your traffic, you can decrease bounce rates, which can hurt your ranking in the SERPs.

Promote Your Business 24/7

When you compare SEO content to ads, you’ll find that keeping your ads running 24/7 can be quite expensive. This is what makes SEO a more attractive option. The content you create and publish around the web stays present for as long as the site’s online.

This is 24/7 promotion for your business. With ads, you have to pay for clicks and time slots, which limits your reach (unless you have an unlimited budget). But even if you do have a high advertising budget, wouldn’t you rather allocate those dollars and use it for something else?

For instance, growing and expanding your business? If your company is spending $100,000 a month on advertising, you can use a fraction of that to build a solid SEO strategy. It’s long-term and it’ll drive great results. It’s just a better business move.

Become an Influencer in Your Industry

A great SEO strategy will include creating and promoting lots of high-value content. Your content plan should consist of doing a lot of research into your target market. What problems do they have, what questions do they ask, and what are their needs?

Use the information you find to craft content that’ll answer these questions, educate them, and help them with their issues. This will help build a community with you as a thought leader and authority. By becoming the go-to resource, you’ll maintain a steady flow of traffic to your site.

From here, you have to continue producing great content so you can continue attracting new traffic and keeping your current traffic returning. When you become an authority, you also become an influencer. They trust your opinions and facts.

By combining social media marketing with your SEO, you can develop a voice for your brand on your social network. From here, you can easily promote your products and services and get positive reactions from your audience.

You can also use this to attract guest bloggers to your site who can help create valuable content free of charge. The more authority your brand and site have, the more you’ll attract other businesses in your industry (that aren’t competitors).

Bring More Foot Traffic to Your Business

If you own a brick-and-mortar company, you may think that you have to use offline advertising methods to drive foot traffic. However, SEO is a primary source for foot traffic today. Again, the majority of consumers are using search engines to find what they need.

And with most people using mobile devices, local SEO becomes relevant. Local SEO uses city-specific keywords to target certain geographical areas. And since most people are using smartphones and tablets to search, their GPS will help generate search results that include local businesses.

By using local SEO methods, you can help ensure your business listing shows up. A part of this equation is claiming your listings on Google My Business and other sites. If you’ve ever done a local search then you know the box of listings that pop up with Google Map.

This shows up above the number one position (and even above paid ads). This makes it one of the most important components in your digital marketing strategy. When your business is easily found, it helps drive more foot traffic to your company.

Stay Ahead of Your Competition

You can guarantee that your competitors are using SEO marketing or soon will be. So the longer you wait to start ranking in the SERPs, the harder it’ll be to rank for certain keywords. And as the competition increases, the lower your chances go.

This squeezes you out of the rat race, requiring you to find other low-competition keywords to focus on. Local keywords are great because there are only but so many similar businesses in a given locale.

It’s essential to have an SEO strategy to compete with your competition. Your audience – whoever they may be – are using the web to find your products and services. With your SEO in place, you can share in that traffic rather than missing out completely.

And if you can find keywords and strategies your competitors are slacking in, you can take advantage of them. An SEO expert will know how to perform competitor analyses to find this out.

Compete with the Big Guys

SEO is the only high-converting marketing technique that’s readily accessible to small businesses. This levels the playing field and gives small companies a fighting chance against larger companies. Outspending a big entity in paid ads is impossible. But with a solid SEO strategy, you can easily top the SERPs with a smaller budget.

A lot of the bigger companies focus much of their marketing spend towards paid advertising. So this gives you an opportunity to propel ahead of them in the SERPs.

Then if you can create a great online community and position yourself as a leader who cares, then you can easily beat the bigger guys.

Harnessing the Benefits of SEO

Now that you understand the benefits of SEO, it’s time to start putting together your strategy. Effective search engine optimization can greatly improve your traffic, sales, and branding.

If you’re looking to create an SEO strategy that converts, then you should work with the experts at JR Digital Marketing, LLC.

We’re experts in everything to do with SEO and local SEO. Contact us today to see how we can help your business reach the top of Google!

PPC

SEO vs. PPC: What’s the Difference?

Both methods can help you to drive customers to your site. But what is the difference between SEO vs. PPC? Read on to learn more.

Pay-per-click (PPC) advertising is the game-changer your business is looking for. It is one of the top digital marketing tactics of our time.

Millions use Google every day to search for information, products and services. With the right ad strategy, your business can reap the rewards of those Google searches.

PPC advertising is usually done through Google AdWords. It can be an alternative or welcome addition to an SEO strategy. Entrepreneur says that PPC should be an essential part of every company’s advertising.

If you want digital advertising that you can scale, then PPC is the right choice for you. But is it as important or more important than SEO?

Read on to learn more about SEO vs. PPC for your marketing strategy.

PPC Basics

PPC is also known as search engine marketing (SEM). This is because your ads show up in the search results on Google. You create ads for your business based on search keywords and sometimes locations.

First off, determine what keywords you want your ads to show up for. What terms will potential customers be searching for? How will those searches allow you to sell them your product or service?

Startup Nation suggests learning about keyword research. This will help you to learn which keywords you should bid on and how much to bid. The right keyword research can save you hundreds or thousands of dollars.

You will also need to determine how much keywords are worth to your business. Assign values to impressions, clicks and conversions.

Google AdWords offers a free keyword planner to help with your research. There are countless other companies that offer free or paid keyword research programs.

Ad creation and landing pages are also necessities. You will need engaging ad copy and landing pages. Landing pages convert clicking searchers into qualified leads or paying customers.

Here are some of the major terms you should know for PPC marketing:

  • Impressions: Number of times your AdWords ad gets viewed
  • CTA: Call-to-action eliciting a click from searchers
  • Landing Page: Specific website that clicks bring visitors to
  • CTR: Click-through-rate is the number of clicks on your ad
  • Conversions: The action that you wanted to occur from a click to your ad
  • ROI: Return on investment from Google AdWords campaigns

Tracking conversions and ROI will give you an idea of the PPC campaign effectiveness. You can then make adjustments to keywords, bids, ad copy and landing pages to improve ROI. There is always a small amount of trial and error with PPC.

Google AdWords isn’t the only PPC advertising option. Microsoft’s Bing search engine has their own Bing Ads PPC program as well. But Bing has a much smaller market share than Google when it comes to search.

It’s also available for search results on Amazon and some social media platforms.

SEO Basics

Search engine optimization (SEO) involves strategies that enhance search rank and organic traffic. It boosts the occurrence of your website in Google or other search engine results. SEO brings organic (unpaid) traffic to your website to help drive revenue generation.

Every website has a Google PageRank based on hundreds of factors. SEO is about making your websites compliant with the most Google ranking factors so it shows up on Page 1. o

Top SEO strategies to increase PageRank and traffic include:

  • Backlink building
  • On-page SEO
  • Business blogging
  • Guest blogging
  • Brand building

Blogging for business and creating compelling content is very important for SEO. A content marketing strategy is crucial for SEO success, but it takes time.

SEO vs. PPC

There are plenty of similarities between SEO and PPC. Both of them target Google search results. Both strategies drive high-quality traffic to your website.

There are also a multitude of differences between the two. SEO requires a lot of content creation, backlink building and web design expertise. It can also take months or years to do and the job is never done.

The trouble with SEO is that if you aren’t on the first page of Google, it is tough to get much traffic. Most people do not venture past Page 1 and a lot of people click on the first result.

To quote Ricky Bobby in the movie Talladega Nights:

“If you ain’t first, you’re last.”

PPC requires minimal content, no backlink building and minimal web design experience. You could get a PPC campaign live in a matter of hours. SEO results won’t take effect for weeks or longer unless you run a well-known news outlet.

Forbes says that PPC is even more important to get right than SEO. You can throw away a lot of money on PPC if you don’t know what you are doing.

PPC isn’t better than SEO, or vice versa. It depends on your business and level of expertise. They are both very effective methods that work to get the same results.

When done right, they work together to maximize your marketing results.

PPC and SEO Synergy

SEO and PPC can also work together well. Combining them creates a synergistic effect driving even more traffic to your website.

Use search engine optimization to rank for as many relevant keywords as possible. Whatever you can’t rank for through SEO, bid on those terms with Google AdWords. Determine which option makes the most sense for each target keyword.

Pay-per-click advertising will help your SEO results as well. The more traffic you get to your website, the higher your Google PageRank. The higher your Google PageRank, the more organic traffic you will get in the future.

Pay-per-click advertising even reduces the amount of organic traffic that your competitors get. That can keep their PageRank down or at least prevent it from increasing.

Go With the PPC Pros

There are many differences when it comes to SEO vs. PPC marketing. Go with the pros to make sure you aren’t wasting thousands of dollars on either strategy. Going it alone is not the risk you want to take when your business is on the line.

For powerful PPC and smart SEO campaign creations, contact us for help. We will take your digital marketing to the next level!

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